Superbowls Ads - Part 2

I heard at one point in the 'big day, big build up' that some guy was looking for a company to sponsor his marriage proposal on an ad during the Superbowl. At $2.6 million per 30 second spot, I doubt any company could justify such a prank (and because I can't see the ads in Canada, I don't really know if he succeeded).

My suggestion - and I know that in some strange way, the good folks at the CRTC were thinking about us on this one - was to buy an ad on Global TV Maritimes for a pittance, fly his fiance to Nova Scotia and buy a big screen TV to watch the Superbowl game. On Global, he could have even bought multiple spots and possibly even naming rights (perhaps erasing the dreaded 'Permacrete Bowl' from memory). Talk about a better investment.

Superbowl Ads

I'd make a comment on them but I can't - I live in Canada, where the federal communications agency regalutes access - for our own good. ;-)

So, we have seen snippets on US stations, but not the complete ads, and certainly not in context.

But what's interesting this year, is that the subject ads are now more accessible, due to the proliferation of internet video sites. And, a few advertisers have also 'pre-released' their ads to enjoy some extra publicity (and free airtime) prior to the big event.

The rise of internet based video is interesting to me in two ways. First, it may soon provide a little competition for the reigning king of ad placement's "biggest day, biggest audience and biggest...price" ( a reported $2.6 million US for a 30 sec spot). Second, imagine the challenge of trying to one up last year's Superbowl ads when you are competing with a medium (internet based video sites) that has EXTREME as a category of videos. And a viewing audience that has literally 'seen it all'. Stay tuned.