Superbowl Ads

I'd make a comment on them but I can't - I live in Canada, where the federal communications agency regalutes access - for our own good. ;-)

So, we have seen snippets on US stations, but not the complete ads, and certainly not in context.

But what's interesting this year, is that the subject ads are now more accessible, due to the proliferation of internet video sites. And, a few advertisers have also 'pre-released' their ads to enjoy some extra publicity (and free airtime) prior to the big event.

The rise of internet based video is interesting to me in two ways. First, it may soon provide a little competition for the reigning king of ad placement's "biggest day, biggest audience and biggest...price" ( a reported $2.6 million US for a 30 sec spot). Second, imagine the challenge of trying to one up last year's Superbowl ads when you are competing with a medium (internet based video sites) that has EXTREME as a category of videos. And a viewing audience that has literally 'seen it all'. Stay tuned.